Container   Campaign identity   Flyer   Website  

The making of the flyer for Tetra Pak and Volkswagen

Overview   Process  

Customer: I’ve got a brilliant idea for our flyers! Have a look!

tetrapak leaflet 01

Designer: Ok... Here is the first draft.

tetrapak leaflet 02
tetrapak leaflet 03

Art director: What is it?

Designer: This’s a van. It’s carrying a carton.

Art director: Fine. But didn’t the customer want the vehicle hanging to the side?

tetrapak leaflet 04
tetrapak leaflet 05

Art director: Very good. Only it’s very bad. And the typography sucks.

Designer: Got it. I’m on my way to fix it.

(Repeat the cycle another 26 times.)

tetrapak leaflet 06

Order a design...