Customer: I’ve got a brilliant idea for our flyers! Have a look!
Designer: Ok... Here is the first draft.
Art director: What is it?
Designer: This’s a van. It’s carrying a carton.
Art director: Fine. But didn’t the customer want the vehicle hanging to the side?
Art director: Very good. Only it’s very bad. And the typography sucks.
Designer: Got it. I’m on my way to fix it.
(Repeat the cycle another 26 times.)