Volleyball Federation of Russia competition logo and identity
The Volleyball Federation of Russia promotes and popularizes volleyball in Russia and organizes a tremendous number of competitions. Each type of competition now has its own logo!
Basic identity elements
The main logo of the federation was developed at our studio in 2014, it shows a volleyball net and a ball. Triangles symbolizing the net became the main element of the new identity.
Competitions are held in three volleyball disciplines: classic, beach and snow. Each game now has its own recognizable color that is used in all promotional materials and in the design of venues.
The signature background is striking and memorable.
To support all branded elements, a new typeface was developed, elastic and resonant, like the sound of a ball being hit.
In layouts, the volleyball net becomes a modular grid.
The identity has a block structure with all elements perfectly matching each other. Rules and various subtleties of its use are given in the brandbook.
A new type of posters with athletes confronting each other was developed specially for the Super Cup and significant games.
Clearly typeset programs are printed for each game.
Competition media is designed according to the same principles at all volleyball games.
Press walls were created taking into the account the smallest details in requirements.