VTB Leasing employer brand logo
The career division of VTB Leasing is recognized as an independent brand. Employees working in this area assess the capabilities of each newcomer and distribute people by projects accordingly, assigning them important and complex tasks. A dynamic logo for the employer brand was designed in the studio.
Three design concepts were created in the course of work on the project. They were tested in a focus group, including a qualitative study of users’ perception of the image.
The testing ended with an unconditional victory of the Navigator concept.
The logo is based on a navigational arrow. The movement trajectory is quite logical for a career: forward and upward.
Everyone chooses their own path within the company
Your path can be unique — it all depends on you
The symbol can fill any surface, from letterheads to souvenir products.