Task: to upgrade a visual style.
The new identity elements make One Shot even more prominent and cooler.
A single shot unites everything associated with the club: a solid line runs through the entire identity, continuing on floor and wall wayfinding signs.
The funny and unusual mascot is made of simple symbols and stylized letters O and S. It acts as a guide, an assistant, and is unmistakably associated with the brand, unobtrusively appearing in different places.
The descriptor text is as simple as possible, easy to read and harmonious with the logo and the mascot.
A special version of the logo for use on signs with a black background and slightly thicker letters immediately stands out on a façade.
Made in 49 days