Potokus × Arch Moscow

In 2025, both the annual architecture and design exhibition Arch Moscow and Art. Lebedev Studio celebrated their 30th anniversaries. Architects, developers, builders, manufacturers and distributors of materials, representatives of specialized universities, as well as journalists from industry media held about 200 events and presented 15 special projects. A four-dimensional mirrored booth showcased our vision of design and architecture.

One side of the mirrored pyramid continuously broadcasted an interactive stream created with the help of Potokus, a sequence of vibrant presentations of outstanding studio projects.

Another side modeled the workspace of an art director, allowing every visitor to feel immersed in the studio atmosphere. A huge monitor on a virtual desk also displayed the Potokus stream.

Thus, one project from the studio brilliantly showcased others.