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    The making of Katalogus 2014

    Overview   Process  

    Planning the structure, handing out tasks to designers, illustrators and photographers, starting to assemble Katalogus 2014 column by column.

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    Inventing the cover.

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    Art director: The wrapping paper version is all right, but kinda boring. I like the one with monochrome goods, but I’m not overly excited. The one with the trench coat—yikes.

    Deciding to draw the one with the vending machine. Simultaneously considering other drafts.

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    Designer: How about we try out the phone booth style, or add a unicorn?

    katalogus 2014 process 15

    Art director: Better yet, a rhinoceros, otherwise it looks too girly. I would also prefer it more rounded.

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    Artistic director: The rhinoceros sucks, just as the writing on the back. It still looks like a London phone booth.

    Making a move towards the dear old style of Soviet refrigerators.

    katalogus 2014 process 17

    Assembling the openings. Receiving a list of goods and their prices.

    The first idea for the opening dedicated to choosing a purchase is to simply arrange everything on shelves.

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    Art director: Too boring. It should blow your pants off.

    Designer: Let’s cover it with living bushes, hands and eyes? Or throw everything in a river under a bridge?

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    Art director: Nope, that’s not us. How about we let every character tell what they want as a present?

    Creating the characters.

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    Art director: Or we can come up with some sort of statistics on what grannies like most, for example.

    All right. We hold a small research among grannies, accountants, coders, moms and dads, and place the results on catalog openings.

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    Simultaneously coming up with the design of advertisement pages and pages with store details.

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    Thinking over pages that separate different kinds of goods from each other.

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    Rendering along a grid.

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    Creating a bunch of icons, illustrations and images to make every page interesting and exciting.

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