• Graphic design
  • Studio projects
  • The making of Katalogus 2018

    Overview• Process

    Project manager: Guys, we have a new task, we need to refresh the current version of the electronic Katalogus. We don’t need to change the layout, just update the products and the cover.

    Starting to work. Taking a long time to go through lists of new and retired products.

    katalogus 2018 process 01n

    Starting to add and fill in product cards. Trying various layout options.

    katalogus 2018 process 02

    Art director: Can we make the cover dark or in some other color that would be different from the previous year?

    Suggesting ideas for the cover. Creating two designs, one as the successor to the previous year’s cover and another completely different one.

    katalogus 2018 process 03

    Art director: I think the first one can be be better filled with a variety of objects. As for the second, maybe try some crazy gradients and stains?

    katalogus 2018 process 04

    Designer: You don’t think it looks like colored mish-mash?

    Art director: Don’t fret. We need to create a cover that is bold, fresh and fun. We haven’t done that yet.

    katalogus 2018 process 06

    Art director: The cold ones. Let’s go with the classics for now. And the one with the red rectangle, just make sure to try some other colors please.

    katalogus 2018 process 05

    Artistic director: The first one is OK.

    Art director: Also let’s try to link designers’ names to their portfolios on our website.

    Editing all pages again!

    katalogus 2018 process 07

    Even though we have the lists, new products keep appearing as we go. Some need to be added while others removed as they have been unavailable for a long time.

    Taking photos of the new products.

    katalogus 2018 process 08

    Preparing the announcement!