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The making of Katalogus

Overview   Process  

Coming up with the cover.

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Nope, it’s all wrong.

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Choosing one variant and working with it.

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To warm-up, trying out a foreign layout grid.

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Creating the opening about books.

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Now about our cafés.

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About the store.

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And all together.

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Inventing advertising pages.

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Creating the questionnaire to help readers choose a gift. Creating themed bundles.

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Deciding to make a question-answer chart.

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The first sketches and questions.

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Tidying everything up, drawing themed arrows.

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Rejected layout variants on where to buy the products.

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Creating the coupons.

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Typesetting 164 pages and sending them to print.


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