Big test drive logo

Overview
Task: to design a logo for an auto show.

They don’t drink early in the morning, they don’t do drugs. They discuss Ladas, Lamborghinis and Porsches. They take one car to go for a ride, then another one, when they could be eating a dog or beating their wives. They could be making angry jokes about disabled people or having fun with friends. But instead, Stillavin and Vakhidov launched an auto blog.





The logo is clear, even to an ape. The letters race like cars on a highway. They have epic speed (the color flutters a bit) and the roar of the engine and the burning smell of tires, the force of thousand horses and tire tracks. The logo has no more riddles.


art director

  • Artemy Lebedev

designer

  • Dmitry Lamonov

project manager

  • Denis Zhelezny
Made in 26 days
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