• Food
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    Single-origin coffee:   Brazil   Kenya  

    The making of the packaging for single-origin coffee 2015

    Overview   Process  

    Getting the task: to create stickers for the packaging of new single-origin coffee.

    Drawing illustrations for Kenya and Brazil, designing the stickers similar to the ones we created before.

    coffee 2015 process 01
    coffee 2015 process 02

    The art director asks to change the background.

    coffee 2015 process 03
    coffee 2015 process 04

    We also need to fix the mistake in the flag of Kenya and in the name of Brazil to make или more legible. Slightly adjusting alignment, kerning and spacing, showing to the art director.

    coffee 2015 process 05

    Everything’s OK. Ordering color proofs at a print shop.

    The color proofs come back to reveal unprecedented mistakes in typesetting. Correcting pictures making sure the flags are aligned along the edges of the same text blocks and that tentacle fingers don’t touch other text blocks. Changing the color of the main text to white (it was cream before) to increase legibility while the chief typesetter advises to work on kerning of the word Кени я. Finally, making stripes in the background warmer.

    coffee 2015 process 06

    Ready to be printed!

    Order a design...