The Svet residential complex, developed by Dominanta, is located near Seligerskaya Metro station. A charming and attractive advertising campaign for the project was created in the studio.
The core idea, slogan and graphics are based on the descriptor:
«A home about you.»
The light in the windows that we can see in the evenings is reflected in the key visual. It conveys the truth of life and serves as a metaphor for the unique light within each of us.
An additional slogan accompanies the main descriptor and also acts as a call to action: «Live in your light.»
In the large image of the façade, one window is specially highlighted. It alluringly reaches out to the viewer, inviting them to make their own cozy home in Svet.
