Norilsk public transport identity
Norilsk is the world’s northernmost city with a population of over 150,000 people. It is also an important industrial center with several metallurgical plants. The work of public transport is complicated by the harsh climate and long distances between different parts of town. Yet every day people need to be taken from their homes to the plants and back, and that means going through miles of tundra. A logo for the heroic public transport of Norilsk was created in the studio.
Rays of roads going from the center to the outermost points of the routes create half of a snowflake and symbolize the challenging local climate. The sign also resembles a star peeking out from behind the horizon: Norilsk transport operates in any weather and at any time of year, be it polar day or polar night.
Warm transport stops have a concise pattern that doesn’t interfere with the view.
Severobuses and Arctic electric buses are decorated with geometric patterns in signature polar colors of the new identity.