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  • Task:
    to help find that monument.

    Armand Emmanuel Sophie Septemanie de Vignerot du Plessis, fifth Duke de Richelieu left France at the end of the 18th century and in 1803 was appointed Odessa town governor. A year after the duke’s death, sculptor Ivan Martos created a memorial that has become one of the most recognizable symbols of the city. To make sure any tourist can easily find their way to the landmark, a set of six stickers was created at the studio. Each sticker has a pair of eyes is looking in a different direction, but the stickers are positioned to always point to the monument.

    Any object can look down at the monument

    Micronavigation elements are made of vinyl film with a layer of a special glue for especially difficult surfaces.

    The pointers add life to parking barriers, bollards, vases, trashcans and city benches.


    Project developed at the Odessa design workshop


    artistic director

    • Artemy Lebedev

    art director

    • Ludwig Bistronovsky

    designer

    • Sergey Steblina

    editor

    • Aleksandr Nosikov

    project manager

    • Yulia Nikolaeva