Radius watch

Overview
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Task: to create a stylish and universal wrist watch.
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The Radius wrist watch is a collaboration between Luch, the legendary Minsk watch factory, and Art. Lebedev Studio.
The Radius wrist watch is a collaboration between Luch, the legendary Minsk watch factory, and Art. Lebedev Studio.
The marks on the laconic face appear to be turned inside out, pointing out from the common center. Time is no longer a straight line, it’s a stream of rays.
The marks on the laconic face appear to be turned inside out, pointing out from the common center. Time is no longer a straight line, it’s a stream of rays.
The wear-resistant sapphire crystal protects the watch from scratches and mechanical damage. The special coating removes glare from the crystal making the dial easily visible in sunny weather.
The wear-resistant sapphire crystal protects the watch from scratches and mechanical damage. The special coating removes glare from the crystal making the dial easily visible in sunny weather.
The ultra-thin, sleek and sturdy case is made of brass.
The ultra-thin, sleek and sturdy case is made of brass.
The watch is water resistant and can be worn in the rain: it will not rust or stop working after a direct contact with water.
The watch is water resistant and can be worn in the rain: it will not rust or stop working after a direct contact with water.
The strap is made of genuine leather with a water-repellent coating.
The strap is made of genuine leather with a water-repellent coating.
The perfectly black color is timeless. Truly classic and never going out of style, it will suit any look and lifestyle.
The perfectly black color is timeless. Truly classic and never going out of style, it will suit any look and lifestyle.
The clean, mathematically precise design makes Radius a true work of art.
The clean, mathematically precise design makes Radius a true work of art.

artistic director

art director

designer

typesetter

modeler

visualizer

packaging designer

3D designer and animator

project manager

Made in 100 days
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