Identity Website

Sport-Marafon logo

Task: to create a logo for a cult sporting goods shop.

Sport-Marafon sells skis, snowboards, tourism, mountaineering and running gear as well as everything else related to travel and active recreation.

The brand even has its own Travelers Club which organizes lectures, meetings of experienced tourists and expeditions.

The logo incorporates an outline of mountains and the letters M and C.

The letter M in the text part of the logo is very mountainous, too.

—I can see the mountains and the M, but what about the C?
—Look closely at the shape of the hexagon

sm tshirt

sm store
sm cards

The monochrome version of the logo is used quite often, too. For example, it looks great as an element of store interior design.

sm interior cover

sm paint
sm man

art director

  • Artemy Lebedev


  • Anton Zhukov
  • Anastasia Ageeva

technical designer

  • Maria Pavlova


  • Yaroslav Bondarenko

type designer

  • Taisiya Lushenko


  • Igor Fatkin
  • Stanislav Shcherbakov


  • Anna Potapkina

project manager

  • Lidia Popova
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