The making of the TPS Real Estate shopping center storefront installations

Overview• Process

Gathering initial ideas.

tps banners process 01

The client chooses four designs, elaborating them.

Checking how a backlit matte film would look in real life:

tps banners process 02

Simulating backlight and movement of fabric on a computer:

The storefront has to look like a window into the underwater world, although human figures at the bottom of the sea might raise some questions. Trying to use balloons to give some air to the installation but later deciding to replace them with a school of fish:

tps banners process 04

Simultaneously working on other storefront types. The white storefront has to look like a full room despite its shallow depth. Deciding to use the classic style with lots of decorations on the walls. Choosing the shape of the paint splash:

tps banners process 05

The idea of the storefront with the blinds should be easy to understand. Creating a composition with contrasting silhouettes. The red umbrella helps tie the images and the figures together:

tps banners process 06

Coming up with an easy way to create appearance of storefronts using prints on the back wall. Adding just a couple of 3D elements is enough to bring the installation to life:

tps banners process 07

Pin-up won’t work, coming up with our own vintage style:

tps banners process 08

Developing supporting documentation:

tps banners process 09