Two new large shopping centers, Oceania and Khorosho! opened in Moscow. To ensure an exciting appearance of all vacant stores, graphic design for their placeholders was developed at the studio.
Illustrations are combined with specially chosen photographs. Colors, patterns and photos play an active role in the zoning of the shopping center. The variety of objects makes signature patterns interesting to explore.
The seamless sea pattern looks equally great on narrow storefronts and long surfaces. High level of detail and well-thought-out layout conceal repeating elements.
Inspirational banners with directions and recommendations of things to buy and places to visit were created to make sure customers don’t get bored walking among vacant stores.