TransDorTeh constructs roads all over Russia. The company was established in 1997 and over the years was able to progress from small contracts to projects of federal importance. For example, they were responsible for constructing highways for the Olympic and Paralympic Games in 2014!
The company tries to automate the construction process as much as possible so that the roads are built not by workers but by fast and smart equipment. The modern and high-tech nature of the company is conveyed by the identity that is just overwhelmingly cool.
Identity elements remind of finished work and pavement markings.
As a pattern, as individual elements on workers’ uniforms, on documents and in corporate social network accounts—the identity always looks great.
The uniforms are incredibly cool.
The special equipment liveries have a recognizable minimalistic design.