The idea of a spotlight from social networks found its continuation in TV idents. But now it is a projector that sheds light on the city and forms its image.
The main technique used in creating the idents is mapping, projecting images onto the urban landscape. Looking at Moscow from different angles makes it possible to create striking optical illusions.
In the frame, the camera flies over the capital, focusing on the city’s landmarks. In the final scene, fragments of images come together into a complete picture.
The invented technique is ideal for creating idents in all sorts of formats for any purpose.
art director
designer
- Stepan Girich
