Zeleny Gid is a company that specializes in landscaping services such as tree planting, lawn installation and maintenance. A bright and eco-friendly logo for the company was designed in the studio.
The logo resembles a landscape project and consists of elements of two types: lawns and trees. A closer look shows that all the greenery in the logo is arranged to form the first two letters of the company’s name.
Individual images of shrubs and trees are used as friendly elements of the identity.
A custom typeface with references to the shape of the logo was created specifically for the project. Attention to detail and thoughtful design elements give the logo personality and texture.
The logo can adorn any medium and adapts well to any environment.