Identity for the Zeleny Log park in Stary Oskol

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Task: to create an identity for the first large park in the city.

Nothing good used to happen on the site of the new Zeleny Log park in Stary Oskol: there was a parking lot, drunk people and a stinking creek. But recently something amazing happened: the area turned into twenty hectares of green grass, benches, playgrounds and sports grounds. The city finally has a giant park!

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Unfortunately, this green friend of the locals is often attacked by vandals. They kick over trash cans, litter and break benches. Someone even managed to steal a kids’ swing.

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To better integrate the exceptional park into the lives of the residents, a friendly identity was created at the studio, open and clean, just like the park itself.

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Only here the locals can play hide and seek with the city.

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Hiding behind the vegetation, the letter Л playfully invites residents to take a walk with swag, keeping in mind good manners and respect to the park.

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The naughty Л is great at hiding, but all you have to do to catch it is visit Zeleny Log.

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You’re it!

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