Identity for the Zeleny Log park in Stary Oskol
Nothing good used to happen on the site of the new Zeleny Log park in Stary Oskol: there was a parking lot, drunk people and a stinking creek. But recently something amazing happened: the area turned into twenty hectares of green grass, benches, playgrounds and sports grounds. The city finally has a giant park!
Unfortunately, this green friend of the locals is often attacked by vandals. They kick over trash cans, litter and break benches. Someone even managed to steal a kids’ swing.
To better integrate the exceptional park into the lives of the residents, a friendly identity was created at the studio, open and clean, just like the park itself.
Only here the locals can play hide and seek with the city.
Hiding behind the vegetation, the letter Л playfully invites residents to take a walk with swag, keeping in mind good manners and respect to the park.
The naughty Л is great at hiding, but all you have to do to catch it is visit Zeleny Log.
- Hauss typeface