Advertising for the arrival of pandas to the Moscow Zoo

Overview
Task: to incite interest so people would come see the pandas at the zoo.

This year pandas from China arrived to the Moscow Zoo for the first time in 60 years. Their names are Zhui and Dindin and they are incredibly cute.

In time for their arrival, the studio developed an advertising campaign and a logo with pandas hugging a Russian birch, a symbol of friendship between Russia and China.


The logo looks great on advertising posters and billboards, as well as on any souvenir products.

moscow zoo pandas board
moscow zoo pandas raincoats
moscow zoo pandas shirt
moscow zoo pandas badge
moscow zoo pandas city

artistic director

  • Artemy Lebedev

creative director

  • Aleksandr Shtefanets

secret advisor

  • Egor Zhgun

designers

  • Vladimir Korzh
  • Irina Zolotareva

illustrator

  • Beck Shippen

typesetter

  • Anna Balabas

copywriter

  • Ksenia Lazareva

project manager

  • Svetlana Kost
Made in 15 days
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