Český Krumlov logo

OverviewProcess
Task:
to design a logo for a city.

Český Krumlov is a town and a popular tourist destination in the south of the Czech Republic.

The town is very small (less than fifteen thousand people leave here permanently) and somewhat toylike: it’s full of medieval houses, castles, narrow streets and bridges.

The logo designed at the studio makes use of the town’s main symbols.

The town is very scenic, dreamy and bright, which means it needed a minimalist logo that would not look excessive on tourist posters, booklets and souvenirs.

The reserved and solemn symbol reminds about the Vltava River surrounding Český Krumlov, the town’s bridges, the semicircular windows in old castles and low arches between buildings.


The logo contains two main letters of the town’s name, Č and K.

The modern and sophisticated logo easily fits into urban space. What’s especially cool is that it can be easily reproduced by hand.


Additional versions of the logo were created for different departments of the city administration.



A delicate logo such as this one is a great luxury for any city.

art director

  • Еrken Kagarov

designer

  • Valery Tolchanov
  • Polina Zagumenova

photographer

  • Stanislav Shcherbakov

project managers

  • Elena Bogdan
  • Andrey Dyakov
  • Oleg Fetisov
Made in 15 days