2013   2014   2015   2016   2017  

Single-origin coffee:   Honduras   Peru   Salvador  

The making of the single-origin coffee

Overview   Process  

First round: printing directly on the bag.

coffee mono process 01
coffee mono process 02
coffee mono process 03

Simplifying the product names.

coffee mono process 04

Changing the packaging too. Turning away from direct printing and going for a label instead.

Illustrator draws background patterns.

coffee mono process 05

Thinking on the label size and shape and where to place it on the bag.

coffee mono process 06
coffee mono process 07
coffee mono process 08
coffee mono process 09
coffee mono process 10
coffee mono process 11
coffee mono process 12
coffee mono process 13
coffee mono process 14

Degassing valve should be on the front, how to play it up? Maybe a die-cut?

coffee mono process 15
coffee mono process 16
coffee mono process 17
coffee mono process 18
coffee mono process 19
coffee mono process 20

Streamlining the label’s outline, cutting off the die-cut, moving the valve to the back, and adding a pictogram pointing to its new location.

coffee mono process 21
coffee mono process 22
coffee mono process 23

Trying it on the bag.

coffee mono process 24

Changing the logo typeface and adding the project’s cast.

coffee mono process 25

Order a design...