• Food
  • 2013   2014   2015   2016   2017  

    Single-origin coffee:   Honduras   Peru   Salvador  

    The making of the single-origin coffee

    Overview   Process  

    First round: printing directly on the bag.

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    Simplifying the product names.

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    Changing the packaging too. Turning away from direct printing and going for a label instead.

    Illustrator draws background patterns.

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    Thinking on the label size and shape and where to place it on the bag.

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    Degassing valve should be on the front, how to play it up? Maybe a die-cut?

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    Streamlining the label’s outline, cutting off the die-cut, moving the valve to the back, and adding a pictogram pointing to its new location.

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    Trying it on the bag.

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    Changing the logo typeface and adding the project’s cast.

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