Kitfort photography guidelines

• OverviewProcess
Task:
to develop photographing guidelines.

Kitfort manufactures home appliances: meat grinders, juicers, vacuum cleaners and other useful devices. To make sure Kitfort products always look great on the pages of online store catalogs, rules for photographing the appliances and creating store cards were developed at the studio.

Photo gallery

For each product there is a basic set of photographs: the main shot, details of construction, alternative angles and close-ups that convey the texture of the surface. This standard works equally well for devices of any shape. Rules for shooting elongated objects and chrome surfaces are covered separately.

Flat items also look great

The guide contains detailed instructions on preparing the object and the workspace, setting up lighting for each angle as well as recommendations on retouching and typography.

kitfort photo bb 01 kitfort photo bb 02
kitfort photo bb 03 kitfort photo bb 04

art director

designer

photographer and designer

typesetter

project manager

Kitfort  Graphic design  Photo  Identities  Trading  Electronics 
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