• Graphic design
  • Kitfort
  • Meat grinder Photography guidelines Kettle Identity Packaging Website

    Kitfort photography guidelines

    • OverviewProcess
    Task:
    to develop photographing guidelines.

    Kitfort manufactures home appliances: meat grinders, juicers, vacuum cleaners and other useful devices. To make sure Kitfort products always look great on the pages of online store catalogs, rules for photographing the appliances and creating store cards were developed at the studio.

    Photo gallery

    For each product there is a basic set of photographs: the main shot, details of construction, alternative angles and close-ups that convey the texture of the surface. This standard works equally well for devices of any shape. Rules for shooting elongated objects and chrome surfaces are covered separately.

    Flat items also look great

    The guide contains detailed instructions on preparing the object and the workspace, setting up lighting for each angle as well as recommendations on retouching and typography.

    kitfort photo bb 01 kitfort photo bb 02
    kitfort photo bb 03 kitfort photo bb 04

    art director

    • Еrken Kagarov

    designer

    • Nikita Davydov

    photographer and designer

    • Igor Fatkin

    typesetter

    • Elizaveta Alpatova

    editor

    • Aleksandr Nosikov

    project manager

    • Anastasia Sharkova
    Kitfort  Graphic design  Photo  Identities 
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