Kitfort ad design guidelines
Kitfort is a company that sells home appliances and likes to stand out. To make its advertising recognizable and instantly readable, guidelines for creating online banners and print ads were developed at the studio.
Universal rules for creating advertising banners were created for Kitfort. They help create a recognizable branded banner of any format. The informal cherry on top is the cool friendly whale, the company’s mascot.
Print advertising has also been transformed: now there are strict rules for element arrangement.
Friendly Kitfort posters full of gentle care are placed in offline stores. “I care about your health,” a blender seems to say, encouraging to make a wise purchase.
Billboards are also designed in a unified style.
The guide contains detailed instructions on correctly designing any type of advertising.