Overview
Task: to redesign a logo and an identity.

Kitfort produces and sells home appliances. The new logo keeps the company’s signature symbol, a whale, and adds a quotation mark that invites to a dialog.

kitfort_logo_main

Main logo

The logo became more minimalist, modern and bright. The whale of course is pretty abstract, but still remains recognizable.

The logo now also acts as a speech bubble that can contain any text. All you have to do is come up with something cute and you’ve got a message for your clients.

kitfort box
kf boxinhand

Only the text part of the logo is placed on products—it looks stricter and can be combined with any design.

The new identity uses Sector typeface. It has an elusively technological feel to it and is well suited for a manufacturer of household appliances.

kitfort identity car

We also came up with Kitfort’s mascot, a friendly whale that can be seen in a variety of situations: winking, giggling, drinking a glass of wine. Magnets with the whale are included with every purchase.

kitfort_magnets

The whale is incredibly cool and stickers with it are wonderful on their own.

kitfort_box

art director

  • Еrken Kagarov

designers

  • Egor Kosolapov
  • Alena Pylaeva

illustrator

  • Egor Zhgun

strategist

  • Vadim Kim

typesetter

  • Aleksandra Savelkaeva

researcher

  • Anastasia Bordunova

editor

  • Anna Potapkina

project manager

  • Anna Shokolenko
Made in 32 days
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