Classroom design for Magnit Tech

For the Central University, the studio created the design of the branded classroom “Magnit Tech”, which develops digital products for the Magnit group of companies. The renovation of the classroom became part of the implementation of a plan to support talented and ambitious students.

The interiors actively use objects that reflect the company’s values: they play with the ability to look at familiar things in a new way, boldness in decision-making, the drive to upgrade skills, and an overall positive attitude. The key element of the interior is a magnetic wall for collecting valuable ideas. From the threshold, it greets students with a motivating question and invites them to get involved in the work.

The company’s main slogan is “No limits”. Its mathematical embodiment contains key elements that form the brand’s signature pattern. The cool furniture we came up with also repeats the shape of mathematical symbols. It has no rigid base, easily brands any space, and is maximally functional.

In the comfortable and maximally practical interior there are also purely “emotional” elements that create a good mood and help get rid of negativity. Soft cushions on the walls are perfect for venting negative emotions, and mirrors provide additional motivation for those who look into them.