Rukami cyberfestival website

Task: to take an unusual tech event online.

The Cyberfestival is a project for people who create the future. It brings together professionals and enthusiasts who care about new technologies, people who are engaged in technical creativity, who invent and implement all kinds of unusual things, and most importantly who teach children what they know. The festival takes place in Metapolis, a huge virtual city planet where interesting things are happening all the time.

Every website visitor becomes a resident of the planet city. Thanks to the developed algorithm for generating the appearance of characters, their variations are truly endless. They can be anywhere from fairly primitive to outright intricate.

To determine the appearance of your character, you need to go through the process of immersion.

An incredible immersion is the first thing a visitor sees on the website. Plunging into the atmosphere of the festival, the user answers questions and determines the appearance of his or her character. Miss the immersion and remain an unremarkable character with no unique features. Or tell as much as possible about yourself and enter the new world as a cool superhero. Answers also determine the theme of the quest that will be your first task.


The website is never silent, it lives, constantly making fascinating sounds. Each scene has custom music matching the mood of the place.


After finding their unique appearance on the website, users continue their way to the personal movie theater. There, a quest awaits them involving the character that is now their virtual avatar. Theater interiors are chosen to support the plot of the videos. In total, there are five personal theaters, one for each version of the quest. It’s immediately clear which one is going to show a video about space and which one will be about new technologies.

Workshops, online lectures and exciting blogger battles are constantly broadcast in lecture halls for guys and girls of all ages.

All videos are distributed among the themed districts of Metapolis. Each district has its own unusual name and logo designed in unique lettering.

Here is Gravity Hall, the main zone of attraction and here is Cyber Garden that is designed for younger visitors. All districts attract virtual spectators whose appearance matches the style of that district.

Chat and reactions

Unusual living badges were created for those that have no words, just emotions.

Universal availability

The website works equally well on desktop and mobile devices. Now you can immerse yourself into the city of the future at any time, even when diving down the Metro on an escalator in real life.

The website doesn’t only show videos. Everyone can go on a journey using Metaport where users can control a living avatar that will show them the beauty of Crimea or, for example, the Republic of Dagestan. You just have to wait for your turn.

Festival events happen all over the country. Visitors can use the schedule or the interactive map to keep track of all that’s going on.

A local resident, the all-knowing character in glasses, helps understand all the intricate details of the event. He magically appears just when you need help.


The Triumph Hall is designed for selecting and awarding winners of the contest. Here members of the professional jury and ordinary visitors vote for their favorite projects.

rukami cards


Visitors can capture memories of their visit to the universe by making unusual photos in the Selfie Park where they can choose one of the three photo booths with different design. Then they can publish photos from the virtual jungle on social networks or simply keep them.

3D designer and animator

motion designers

designer and type designer

type designers


technologist and 3D designer



project manager and composer

project managers

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