Russian Railways electronic ticket

Overview
Task: to create a plain and simple ticket.

Half of Russian Railways’ passengers use electronic tickets. Before traveling, they have to print out their ticket or save it to their phone.

Now Russian Railways has electronic tickets with a stunning design, simple and convenient.

From the essentials down to the details

Information on the ticket is arranged in a way that makes the most important things immediately noticeable, while further details still remain available when needed.

All information on the ticket is organized into three main blocks.

Basic journey information can be easily read as you walk or run

Basic journey information can be easily read as you walk or run

The most important information—train and car number and departure time—is typed in very large typeface. There is nothing more prominent on the ticket.

Late passengers no longer have to waste precious time trying to figure out which car they need to board: they can immediately see the car number on the ticket and run to it.

rzd mobile 01

Useful details were added to the route block.

Rail terminal address (indispensable in cities with multiple railway stations)

Time zone

Travel time

Rail terminal address (indispensable in cities with multiple railway stations)

Time zone

Travel time

Everything about the train car

rzd table n things

Everything about the train car

A special block contains information about the fare and service class and helps the passenger prepare for the trip.

Service class is shown with large pictograms

07 Class_

Service class is shown with large pictograms

The ticket contains all information about available equipment and services offered on board

The ticket contains all information about available equipment and services offered on board

Especially cool is the new diagram of passenger seats and luggage storage areas in the car. It is as personal as possible, taking into account the age and gender of the passenger.

08 instr_

New boarding instructions

New boarding instructions

The ticket has all the necessary information about boarding the train, such as the list of required documents.

Helpful hints help avoid confusion and create the feeling of endless care.

Russian and English versions

Tickets for international trains have all information in two languages, Russian and English. For foreign citizens a version completely in English is available.

And one more thing. The new ticket can be folded in half or quarters

The ticket can be folded to put in a pocket or in your passport. However you fold it, the most important information remains visible!

Trip information is duplicated at the edge of the sheet so you don’t need to unfold the ticket to see it.

rzd photo 03

artistic director

  • Artemy Lebedev

art director

  • Еrken Kagarov

designers

  • Andrey Ushnurtsev
  • Mark Rodionov

motion designers

  • Anton Astafyev
  • Sergey Shevela

illustrator

  • Aleksandra Maun

photographer

  • Polina Khilkevich

cameraman

  • Stanislav Shcherbakov

editor

  • Aleksandr Nosikov

proofreader

  • Ilya Krokhin

secret advisor

  • Sergey Nikolaev

project manager

  • Ekaterina Grishina
Made in 30 days
Request a design...