Sberbank Business Online product selling concept
To demonstrate the entire diverse range of capabilities of a corporate online bank, we came up with a way to link real users’ tasks with the bank’s services using strong associations.
Creating interest
It’s important to talk to users about their tasks, problems and interests. To show that the services are convenient and useful. To give answers to questions and offer solutions.
Opening and managing an account
Online services
Loans and guarantees
Deposits and investments
Business insurance
Working with partners
Personnel and payroll
Accounting
An offer is a universal container of useful knowledge targeted to a specific user. It introduces the bank’s services, gives valuable advice and contains educational content.
What we sell
What maintains interest to communication
Beautiful illustrations and messages from bank employees help maintain interest, increase awareness and trust to the services.
Introduction of a new product or feature by a bank employee is a good way to attract attention and grow trust.
Creating interest
It’s important to talk to users about their tasks, problems and interests. To show that the services are convenient and useful. To give answers to questions and offer solutions.
Opening and managing an account
Online services
Loans and guarantees
Deposits and investments
Business insurance
Working with partners
Personnel and payroll
Accounting
An offer is a universal container of useful knowledge targeted to a specific user. It introduces the bank’s services, gives valuable advice and contains educational content.
What we sell
What maintains interest to communication
Beautiful illustrations and messages from bank employees help maintain interest, increase awareness and trust to the services.
Introduction of a new product or feature by a bank employee is a good way to attract attention and grow trust.
Introducing a traditional and effective media format
Offers are combined into a feed which looks like a list of stories, a familiar and friendly format. Thanks to social networks, stories have become a common way to consume content.
The goal of the feed is to create a habit: “I open my online bank and browse the feed,” “I take a break and browse the feed”
Improving user scenarios
On internal pages where users solve business issues, offers guide them to truly useful services.
Offer as a context tip
Helping to get a quick start
The page of an enabled service helps to quickly start using it and getting value.
- I’ve enabled currency control. What do I do next?
Tips and events that help start using the product.
Creating a single product card
When clicked, an offer turns into a card with content. This simple format helps quickly understand the essence of the offer and enable the service in a couple of clicks. The layout of the card is always the same and does not change with its content.
The key element of the card is a block with a series of short videos or slides that quickly covers the most important details. The content such as videos where bank employees talk about products or simply a set of static pictures is easy to create.
The same service can appear as several offers for different contexts and user groups.
If Ivan does not currently have time, confidence, authority or funds to enable a service, he can always return to the offer later.
Liking
An offer can be liked so it appears in the Tips and Promotions section.
Sharing in the future
Send an offer from within the online bank.
Sharing
Or shared in a chat with coworkers for discussion. The link will open to the familiar universal card.
Liking
An offer can be liked so it appears in the Tips and Promotions section.
Sharing
Or shared in a chat with coworkers for discussion. The link will open to the familiar universal card.
Sharing in the future
Send an offer from within the online bank.
Talking about details and making scenarios simpler
To make it easier to make a decision, cards have pages with detailed description. They can be quickly built using standard blocks cutting down on production time.
Enabling a new service quickly and easily
Offers that are approved and recommended by the bank get a brief description and a color highlight. Customers can choose basic parameters and enable products.
Making navigation smarter
Users can fine-tune navigation to match their work scenarios. Conversely, navigation will always let users know that a new function has been added or there is an update on the status of a previously made application.
New feature in the menu
Creating a convenient marketplace
The bank has a lot of services and their number is always growing. The marketplace consists of a variety of useful blocks. Smart search allows to quickly find the right product. Services are combined into clear categories making choosing and comparing them easy.
—I want to outsource our accounting.
—I want an online cash register.
