Identity Website

Sellavi identity

Overview
Task: to come up with a logo and a corporate identity for an ecommerce platform.

Sellavi helps small and medium businesses reach a new level, freeing aspiring entrepreneurs from frequent problems and worries. The platform turns creating an online store into a pleasurable experience. A very friendly and positive corporate style was created for the company at the studio.

sellavi lettering

Sellavi offers many services for online businesses. Now they are represented by icons with simple but diverse geometric shapes.

sellavi bunners

Shape of the background bar rhymes with the logo.

Primary colors

Additional colors

Orange
RGB 230 71 21
CMYK 0 84 100 0
Pantone 172 C

White
RGB 255 255 255
CMYK 0 0 0 0

Dark gray
RGB 33 27 42
CMYK 85 82 50 70
Pantone 276 C

Pink
RGB 255 0 122
CMYK 0 94 13 0
Pantone 213 C

Yellow
RGB 255 214 0
CMYK 0 14 92 0
Pantone Yellow C

Blue
RGB 48 218 255
CMYK 60 0 4 0
Pantone 297 C

Navy
RGB 66 0 255
CMYK 97 77 00
Pantone 301 C

Turquoise
RGB 32 255 188
CMYK 66 0 36 0
Pantone 3255 C

The primary logo is supplemented by special icons metaphorically illustrating each of the company’s subdivisions.

Icons were also created for Sellavi services.

The smile motif in icon elements forms beautiful waves and the smooth flow of one symbol into another makes the identity very pleasant.

sellavi phone
sellavi copt
sellavi lettering footer
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