Civimart is a marketplace which objectively assesses the value of used devices and then helps sell them safely and at a profit. An identity for the company which emphasizes the main advantages of the platform—simplicity, transparency and civility—and is designed to instantly win over users was developed in the studio. And in order to make people more willing to use the marketplace, a brand platform and a communications strategy were created as well.
The most popular categories on Civimart are smartphones, tablets and laptops. They form the symbol.
The logo is highly visible among competitors thanks to its simple four-part shape, while the bright high-tech palette makes the brand stand out in any environment and against any background.
The plasticity of the logo is further developed in elements of the identity which can be used to create endless new mock-ups.