Gazprom Neft corporate typeface
Gazprom Neft’s corporate typeface emphasizes the unusual and friendly nature of the company. It is open, confident and purposeful, allowing it to attract attention without being flashy.
The basic set and two display sets become an excellent tool for creating text logos for a wide range of tasks. The variants are based on the same geometry: character width, stroke thickness and roundness remain the same with the only differences being in the shapes of characters.
Clear geometricity is combined with sharp beveled strokes. The typefaces work great individually and together.
The basic set is extremely universal. It doesn’t rely on bright stylistic techniques, which makes it suitable for long headings.
The typeface looks unconventional and has character, which does not prevent it from working well in text body. Logos created with this typeface perfectly complement the text typed with the Din family of typefaces.
The open set is based on increased apertures, expressing character geometry to the fullest. Stability combined with openness emphasizes the utilitarian nature of digital products and the functionality of facilities for which the typeface is used.
In the “energetic” set the signs have pronounced dynamics due to beveled strokes and sharp corners. This set gives the names of corporate projects and events a swift and charismatic character.
The typeface includes unicase versions of all alternative characters. This expands the possibilities of variability which is necessary for creating logos.
The characters of the typeface can change their saturation, allowing for maximum creative freedom.
