Staraya Russa design code
Staraya Russa is a an old Russian town. It has wonderful old houses and the nature that makes you want to bring all the artists there just so they can draw it.
In short, Staraya Russa is love.
Now the town has its own design code that is infinitely gentle to the essence of this place. It preserves its postcard-like quality and authenticity but also saves from everything that is unnecessary.
To develop a good and thoughtful design code, we conducted a huge study. Architects and designers made frequent trips to Staraya Russa, walking along its streets and parks and talking to locals about what they adore in the town and what they would like to change.
Local residents love Dostoevsky and are proud of the fact that he lived here. They appreciate the old age of the town and think it could attract tourists from all over the world who would come to see the beauty of real Russia.
All the painstaking work culminated in creating the design code. We came up with so many rules for town improvement that the code has almost 300 pages! It is a document of a truly incredible scale.
It’s hard to imagine any modern city without shop signs, information posters and advertising banners. The new rules explain how to make these signs discreet and unobtrusive. Buildings of Staraya Russa are going to be transformed.