Avito is a place where people buy and sell just about everything. Interiors for Avito’s order pickup points were designed in the studio based on the newly developed shop-in-shop concept.
The largest format, L, is designed for major shopping centers. These pickup points are just as beautiful and aesthetically pleasing as the original ones, but they come with unique features.
Modular cabinets help to zone the space, making it feel more welcoming. When needed, these cabinets can hold advertisements, decorative elements and display screens with information.
A brand board behind the reception area provides space to display products, hang posters, stick flyers or mount greeting signs.
The M format is used in cases where branding opportunities are limited, for example, when only a standalone counter is available or when the lessor only permits a sign. This format also allows for entrance lightboxes and screens that display advertising or brand visuals.
The S format is designed for the smallest pickup points with just a counter and minimal signage.
Even in these compact settings, branded elements accompany visitors along the entire journey from the entrance to the pickup counter.
The shop-in-shop format makes it possible to set up Avito pickup points inside third-party retail spaces, while also allowing other brands to seamlessly integrate into the clean and restrained style of Avito’s pickup points.
The design guidelines created for this purpose do not overpower external brands, but also prevent unnecessary visual clutter within the space.
All the rules and recommendations are thoroughly detailed in a guide, taking into account the original spatial parameters and any existing constraints.
