In addition to the previously developed identity of the Northern District of the capital, the studio has designed numerous everyday visual elements.
Uniforms
For employees of the Zhilishchnik housing services across the district’s neighborhoods and for workers of Avtodor, bright and functional uniform sets were created. The new uniforms make workers more visible, especially in bad weather, improving safety for those working on the roads.
Motivational t-shirts help improve communication with residents. This “official merch” highlights the importance of professional workers’ labor and brings an informal, friendly tone to interactions.
Special equipment
A series of stickers was designed for the utility vehicle fleet. The sides of vehicles now display decals with district logos and clear labels indicating the purpose of each type of machinery.
Signs
The project includes a series of warning and prohibition signs. They use a color-coding system familiar to drivers and metro passengers: yellow means warning, red means prohibition. All signs follow the unified visual style of the Northern Administrative District.
Announcements
Notification flyers communicate with residents in a calm and respectful tone. They are posted on information boards at building entrances or near doors. Drivers are alerted using small notes placed under windshield wipers: each message briefly explains the reason for the notice or change.
For larger boards installed in courtyards and public spaces, a dynamic modular grid was developed. It defines the layout of announcements on the board and the design of the informational materials themselves.
Wayfinding elements
Entrance doors of apartment buildings are marked with wayfinding plates, with similar signage used for building levels.
The plates come in several versions depending on the chosen architectural solution and available budget. The set includes classic flat variants, versions with built-in lightboxes for nighttime illumination, metal symbols and volumetric boxes in the shape of individual letters and numbers.
