The Military Uniform Museum is located in Moscow, on Bolshaya Nikitskaya Street 46/17, building 1, in the former Vasilchikov estate. It’s a shame, but few passersby could tell from the appearance of the building that it contains a museum. The new design and the wayfinding system developed in the studio aim at making the museum more welcoming and accessible.
We opened the gates, marked the main entrance with banners and made the Museum sign larger, allowing it to be visible from a distance.
Inside, the building is constructed as an enfilade, making it hard to find your way around the small rooms and spaces, numerous doors, passages and staircases.
The new wayfinding system helps visitors understand the layout of the museum and navigate it confidently while exploring the exhibits in its collection.
The graphic concept is based on the image of a military formation where soldiers stand strictly behind one another. All the wayfinding elements are lined up perfectly and form a coherent system.
The museum communicates with the visitors through the wayfinding system in a friendly, but military-like clear and laconic way. The system is based on clear numbering of the halls, while the laconic hints prevent visitors from getting lost.
Civilian and military people, children, parents, history buffs: everyone enjoys the new look of the Military Uniform Museum.
The studio wishes to thank Oksana Maltseva and Elena Sinitsyna for their help with the project