Kuban Kredit guidelines and editorial policy
Kuban Kredit’s website is a powerful, reliable and dependable tool for selling products and working with clients. Guidelines help create new pages and edit existing ones while remaining within the bounds of the original concept.
To make sure the website is effectively developed and all of its pages are functional and beautiful, simple and clear instructions for working with each component are required.
List of text styles with preset parameters for all possible use cases
Working with templates
The bank offers a variety of services which means the website requires a variety of different pages. But modifying each page separately would mean the work will never get done. Each page type has standard templates that are populated with the right blocks to solve a specific task. This speeds up development and makes support easier.
Offer details block
Additional information block
Map of offices or objects
Basic page components are stored in the library which contains information on when to use them and in what order.
Existing icons are grouped by types and sizes. New pictograms are created according to the guidelines. Recommendations for choosing and retouching illustrations are also provided.
The main element of the style is a polygonal flower. Each product is represented by a flower of a special color. The guidelines explain how to choose color combinations for new products.
For each layer, colors are chosen from a hypothetical gradient that is related to the product’s unique color.
The Kuban Kredit website is not about financial operations, but rather about dreams and wishes coming true. Which is why all texts on the website should be simple, friendly and interesting inspiring visitors to read and share them. Principles for creating content for humans were formulated in the editorial policy.
Descriptions without legalese abbreviations and repetitions; the main advantage is highlighted in a separate sentence.
Human-readable product descriptions
Texts are interesting to read, they are not simply reports of completed work