Ad Logo 155th Anniversary

Advertising for the 155th anniversary of the Moscow Zoo

Overview
Task: to tell about the anniversary of the Moscow Zoo.

Anatoly Bogdanov, one of the creators of the Moscow Zoo, called it “a living museum in the open air.” Just like museums, the Zoo collects its exhibits from all of the world, carefully protects them, researches and demonstrates to the visitors.

A series of posters tells about the anniversary of the Zoo with the help of museum metaphors and emphasizes that the priority of the Zoo is preservation of rare and endangered animal species.

artistic director

  • Artemy Lebedev

creative director

  • Aleksandr Shtefanets

copywriter

  • Ksenia Lazareva

designer

  • Vladimir Korzh

secret advisor

  • Egor Zhgun

photographer

  • Polina Khilkevich

typesetter

  • Anna Balabas

proofreader

  • Ilya Krokhin

project manager

  • Svetlana Kost