• Graphic design
  • Nero
  • The making of the Nero Electronics corporate identity

    Overview• Process

    Receiving the task to develop a logo which the company plans to use to market their products internationally. Going to the industrial design department to have a look at the devices previously created for the client at the studio. Learning that all of them are very simple to use and require only a single touch to start working. Beginning the search for ideas.

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    Seeing that only three of the potential designs maintain continuity and clearly demonstrate the ease of use of the devices. Assembling a presentation and sending it to the art director.

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    Art director: OK.

    Showing the designs to the client. They choose the first one.

    Inviting the chief typesetter to help create presentation templates. First, coming up with a flat plan and a way to show slide hierarchy. Deciding to use corporate colors of varying mass.

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    Searching for slide appearance.

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    Grouping slides by content type and continuing the search.

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    Chief typesetter: Right now the information slides also contain all the navigation. I would use only slide numbers and move all the navigation to section title slides.

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    Showing to the art director.

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    Art director: Here’s a new idea. Instead of having that pill hanging, you can put an element there, like in the attached image.

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    Finding geometrical foundation for the new pill.

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    Showing the result to the client.

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    The client chooses the first version but asks to change the color.

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    Changing the color, finalizing designs for other media.

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    Deciding to use a different typeface.

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    Starting to typeset the guide. Looking at the options for the cover.

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    Continuing to describe principles of working with the corporate identity.

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