Ufa is a city in Russia with a population of over a million, and it is considered one of the largest economic, cultural, and scientific centers in the country. Due to the growing tourist flow, the city is experiencing an increase in trade and is actively being landscaped. To ensure a coherent and attractive look, a universal yet recognizable design has been created for the city’s urban objects.
There are five types of urban objects: kiosks, regular pavilions, fairground pavilions, auto shops, and terraces. Each object has its own placement, accessibility, lighting and design rules.
The style-forming decorative elements are based on Bashkir culture details. The neutral color scheme allows the objects to blend into both the historical environment and modern buildings.
The blind part of the façade contains either a company logo or the city identity.
The cozy terraces attract tourists and locals to cafés and restaurants.
The signs can have text in two languages: a special separator will ensure they remain readable.
The lighting emphasizes the distinctive look of the city, even in the dark.