Messi key visual for Alfa Bank

Overview
Task:
to draw illustrations with Lionel Messi.

In 2018 Lionel Messi became the new face of Alfa Bank.

Loads of beautiful illustrations with the soccer player were created at the studio for use in advertising, social networks and the bank’s apps.

The illustrations are sporty and dynamic, helping even those who aren’t soccer fans embrace the image of the legendary player.

Red, Alfa Bank’s signature color, dominates the color scheme.


The illustrations look great in the bank’s offices, on advertising posters and in social networks.


Dynamic silhouettes of soccer players were also drawn.


Fun fact one: each image was personally approved by Messi.

Fun fact two: he liked them all!

art director

  • Egor Zhgun

designers

  • Andrey Ushnurtsev
  • Anton Zhukov

illustrators

  • Yana Moskalyuk
  • Lizaveta Romantsova
  • Alena Pylaeva
  • Mikhail Romanov
  • Aleksandra Savelkaeva

project manager

  • Anastasia Ulyanova
  • The studio wishes to thank Elena Tchekhoeva and Natalia Borisova for their help with the project.
Made in 15 days