Levenhuk manufactures optical instruments under its own brand and sells equipment of world famous brands. The company’s catalog includes microscopes, binoculars, telescopes, planetariums, weather stations and night vision devices.
The studio designed a spectacular website for the western division of the company in two versions, for wholesalers and for private buyers. It is intended for the audience from Europe, Turkey, USA and Mexico and is translated into ten languages.
The graphic concept is based on the recognizable logo that is well known in Europe and America.
These simple and straightforward, yet highly expressive, techniques allow to create eye-catching and memorable interface elements.
The overall style is further enhanced by a set of slightly asymmetrical icons inspired by the logo.
Being a partner is profitable
The promo page of the website for corporate customers convincingly explains the advantages and terms of working with Levenhuk.
Interactive blocks engage potential partners and clearly demonstrate the benefits:
Since the main goal of every supplier is to make money, the sales chart and the purchase margin indicator are front and center on the personal account page.
A minimalist feed of promotions and updates together with grouped media content keep users from getting lost.
Being a customer is interesting
The version of the online store for private buyers is different in that the focus of the main page is on the products and their combinations.
To make the website more exciting, catalog search results always contain interactive elements.
In the product card, high-resolution photos expand to fill the screen, all you need to do is scroll down the page.
The blog is lavishly decorated with accent contrasting elements that keep the reader engaged.