Rosseti booth for Russian Energy Week 2023
In October 2023, Russian Energy Week took place where the new realities of the Russian energy sector were discussed. Rosseti, one of the world’s largest electric grid holdings, presented itself at the important event with a booth and art objects that we created with the help of artificial intelligence.
The space consists of multiple zones: an area for signing documents, meeting room, lounge, coat room and even a closet.
The booth is covered on all sides with screens with mesmerizing animation which emphasizes the company’s high-tech nature and attracts the attention of forum visitors.
The lighting in the form of bent neon tubes indicates the company’s modern character.
One impressive element is the installation made of flexible LED panels that show a video generated by neural networks.
The interactive kiosk allows visitors to try on the role of an employee of the company: artificial intelligence transforms their photos on the spot.
The exterior and interior of the Rosseti booth made all guests of the event realize that the future of the national power industry is in good hands.
art director
- Art. Lebedev Studio wishes to thank Smart Light studio for their help with the project
