Wildberries website

Task: to improve product search and navigation on a website.


More products are now shown on the main page. Users see personalized collections of items that are compiled based on order and view history.

Catalog menu

All categories and subcategories are listed in one window allowing to quickly switch between them and find what you are looking for. Side banners inform about current promotions.

Horizontal navigation

Horizontal navigation repeats items of the side menu and allows to quickly switch between subsections.

Side menu and filters

The side menu now shows only the current subcategory. It makes the menu shorter and prevents users from having to scroll the menu down to choose a size or delivery time.

Search settings

Users can choose specifications that they are interested in such as color, size, price or any thing else. It allows to quickly compare products and pick the best one.

art director


technical designer

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