Wildberries pick-up points


Users can buy just about anything on Wildberries: in addition to electronics and clothes, the platform offers cosmetics, food, adult goods, airline tickets and garden gnomes. Nine million orders are placed daily, which are delivered to twenty-eight thousand pick-up points, forming the basis of the company’s logistics. At the pick-up locations, people try on clothes, check appliances and return items they don’t like or that don’t fit.

The studio developed a fresh and cozy interior design and updated the exteriors for the pick-up locations, gathering all solutions in a detailed guide. The new design reinforces the image of a modern high-tech company and adds comfort, both for visitors and for employees.

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Warm wood combined with soft lighting gives the restrained gray interior a cozy feel, while bright berry colors create cheerful accents.

Visitors are greeted by a welcome counter positioned against a branded wall decorated with artificial greenery.

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The counter is combined with a desk for checking products.

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A tubular pendant light is an impressive and memorable element that dilutes the austerity of the interior with its graceful silhouette.

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The smooth lines of curtain rods, mirrors and pouffes in fitting rooms keep the atmosphere friendly.

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Dark walls inside fitting rooms allow to fully enjoy the fitting process and your new look.

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A separate desk contains everything needed to unpack large items and check electronics.

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At the core of the new visual style are outlines of berries of different shapes and sizes.

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Graphic elements are used neatly and subtly, making it especially pleasant to discover them in the interior—just like wild berries in a real forest.

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The boring wall of the warehouse is decorated with an unobtrusive pattern on the outside.

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A detailed guide containing the rules for finishing, lighting and furniture selection helps implement the design at every pick-up location.

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Made in 127 days
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