Kirovsk tourist wayfinding

Kirovsk is a city beyond the Arctic Circle, located on the picturesque shores of Lake Bolshoy Vudyavr. Skiers come here to visit one of the country's oldest resorts, filmmakers shoot outstanding movies and sightseers flock to the northernmost botanical garden in Russia. In the studio, a vibrant wayfinding system has been created, reflecting the local spirit and introducing tourists to the city.

Industry

Apatite-nepheline ore is extracted in Kirovsk. The hexagonal shape of the main information carriers is inspired by the symmetry of the minerals.

Winter sports

Images associated with downhill skiing have become a common motif in the wayfinding system and are reflected in the graphics.

Brutal northern style

The signs are clear and practical in appearance. Simple and technological materials are used in their creation, including metal, acrylic glass and stone.

The signage is clearly visible during the polar night and polar day.

The graphic design of the media is based on natural motifs. The greenery at the bottom of the layouts suggests that the city has something to offer guests not only in winter.

The ice-shaped and colored pictograms further emphasize the local color.

Both the city itself and its map are surrounded by picturesque Khibiny mountains.

City quest

Wayfinding signs near the most interesting places tell fascinating stories and explain why you should definitely pay a visit. Exploring the city turns into a game.

When you visit a landmark, you get a sparkling crystal for your personal collection of memories.

Kirovsk has many observation platforms offering stunning views of the city. And there are also points from which the northern lights are best observed, each specially marked. Famous movie filming locations are not forgotten either.

Transport

The city has a developed public transport system, allowing you to reach any district of Kirovsk and neighboring major towns. Signs with the transport map are installed at bus stops.